About Us

The Spirit of the Mountains, Woven Into Every Thread

Mountain City Apparel was born right here in Blue Ridge, Georgia — from the same creative roots that brought you Roosters of Blue Ridge.

It all started with a group of locals swapping stories, laughter, and a shared love for this little mountain town we call home. Inspired by the iconic roosters that have strutted through downtown for decades — charming locals and visitors alike — our first brand, Roosters of Blue Ridge, took flight. Those roosters became more than mascots; they became symbols of community, heritage, and pride.

As the love for our rooster brand grew, so did our vision.

We wanted to create something that captured the broader essence of mountain living — where adventure meets serenity, and every sunrise feels like a fresh start. That idea became Mountain City Apparel.

Our brand isn’t just “southern inspired” like so many others. It’s built by and for the very people who live, work, and play in the North Georgia mountains — people who understand what it means to be mountain made.

Why “The Mountain City?” Because among all the towns dotting these ridges, Blue Ridge stands tall as the heart of it all. We’ve proudly claimed that title — not just as a location, but as a way of life.

Every design we create celebrates the places, stories, and spirit that make North Georgia special. From the lakes and trails to the roosters and rails, we craft apparel that lets you wear your roots and carry the soul of our city wherever you go.

So whether you’re a local, a weekender, or a visitor who left a piece of your heart in Blue Ridge — welcome to the family.

Together, we’re keeping the mountain spirit alive, one shirt at a time.

Mountain made. Blue Ridge inspired. The soul of our city woven into every thread.