About Us
Mountain Made. Blue Ridge Inspired.
Mountain City Apparel + Roosters of Blue Ridge is a locally rooted, dual-brand apparel company born in the heart of Blue Ridge, Georgia — where the roosters roam, the ridgelines stretch for miles, and the mountain spirit lives in every design.
What started as a small collection of quirky rooster pics and tees quickly grew into something bigger: a love letter to the lifestyle, landscape, and local pride of the North Georgia mountains. We’re here to honor the people and places that make this region unforgettable — and give you something to wear that feels just like home.
Behind the scenes of of our team represented at the Fannin County Chamber of Commerce’s annual golf tournament.
Born in the Mountains
Rooted in Blue Ridge, Georgia
Mountain City Apparel was born in the heart of the North Georgia mountains — shaped by the same creative spirit that brought you Roosters of Blue Ridge. These hills, these streets, these stories — they’re not borrowed inspiration. They’re home. Built by locals who live it every day, our brand reflects the pride, grit, and soul of the town we call our own.
Built By Locals
A Vision Grown from Community
It all started with a group of friends, a few good stories, and a shared love for this mountain town. Roosters of Blue Ridge was our first flight — a quirky, iconic tribute to the roosters that roam downtown and the heritage they represent. As the love grew, so did our vision: to create something that captured not just a symbol, but the spirit of mountain living. That vision became Mountain City Apparel.
MountainMade™
Crafted by the People Who Live It
We’re not just “southern inspired.” We’re MountainMade™ — built for the early risers, the trail hikers, the lake lovers, and the locals who know these back roads by heart. Every piece is intentionally designed to reflect the authenticity of life in the North Georgia mountains — rugged, quiet, enduring. It’s more than apparel. It’s a connection to this place and its people.
Wear Your Roots
Welcome to the Mountain City
Blue Ridge is more than a destination — it’s a way of life. And while we may be a little biased, we consider it THE mountain city. From lakes and trails to roosters and rails, our designs celebrate the stories, spirit, and scenery that make North Georgia unforgettable.
Whether you’re a local, a weekender, or someone who left a piece of your heart here — welcome to the family.
Mountain made. Blue Ridge inspired. The soul of our city, woven into every thread.
Meet The Coop Crew
Floyd
Head Rooster
Frank
Cluck Coordinator
Mayor Green
Strut Strategy Coordinator
Herald
Rooster Marketing Maven
Gerald
Fowl Fashion Consultant
"Earl" Grey
Chick Couture Specialist
U.S. Shipping Only
Us roosters aren't vaccinated and aren't able to travel outside of the U.S. So, we only offer shipping within the states.
High Quality Goods
Our hats and tees are made with the highest quality materials. Nothing cheap about these cluckers.
Goods for Good
Our charity initiative turns your purchase into something more — a platform for purpose, a statement of support, and a tool for change.
Secure Payments
With WooPayments and PayPal payment options, rest assured your purchase is secure.